This take a look at aimed to look at whether or not banking firm website shopper behaviors can offer useful insights in to the efficiency and interface from the webpage by indicating likely areas of concentration (to the webpage) or elements that do not make any engagement While using the observer/customer. For this test, the SeeSo Net Evaluation System (Eyedid SDK) [sixty three] was utilized, as well as merged heatmaps and gaze data were being compiled into consolidated figures, as illustrated in Segment 4.three.
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